SHOT

SHOT by noon minutes is a coffee delivery service designed for quick, impactful caffeine moments. This particular direction plays on the dual meaning of the word “shot”.The concept brings typography and meaning together by containing the letters of SHOT within a coffee shot glass, creating a simple yet striking visual metaphor. The color palette was kept intentionally minimal, allowing the idea to remain bold and instantly recognizable. At the same time, I was mindful of Noon’s competitive landscape, opting for bright, high-contrast colors helped the brand stand out while maintaining a strong visual presence within the Noon ecosystem.