NEBULA

For this campaign, the target audience was affluent individuals aged 40–60. With that in mind, I approached the brief thoughtfully, exploring ideas that would feel refined, aspirational, and visually arresting to this audience.The creative journey began with bold concepts like hands drenched in gold-toned paint symbols of luxury, value, and legacy and gradually evolved into a more nuanced visual language inspired by Malika Favre style illustrations. Each stage of exploration pushed the idea further, helping the campaign strike a balance between sophistication and strong visual impact.